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Cinema Advertising Articles

It's showtime at Hoyts as owner eyes exits

The company may soon be running to a new script, writes Michael Evans.

Strap in for 2½D adverts

ADVERTISERS are set to cash in on the boom in three-dimensional films, but if moviegoers are expecting the same level of optical wizardry in the commercials as the movies then they may be let down.

THE HARD QUESTION

The AFI Awards are on tonight. How many of the six nominees for Best Film have you seen?

Kirk skipper of Hoyts enterprise

THE former chief executive of Fairfax Media, David Kirk, has re-emerged on the Australian media scene as chairman of the cinema chain Hoyts.

Bye Bye, Bundy Bear. Time's Up And The Bar's Closing

In voluntarily banning alcohol advertising within 150 metres of schools ("Booze ad ban near schools 'won't work' ", October 11), the outdoor advertising and alcohol industries have historically declared themselves half-pregnant. Their admission that ads within 150 metres might influence children invites consideration of what magic process allows these ads..read more